Subasta 005
Original Vintage Posters - September Sale
Por AntikBar Auctions
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21.9.24
404 King’s Road, Chelsea, London SW10 0LJ
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LOTE 30:
Advertising Hohensonne Tanning Lamp Hohlwein
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Vendido por: £30
Precio inicial:
£
20
Precio estimado :
£30 - £60
Comisión de la casa de subasta: 20%
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Advertising Hohensonne Tanning Lamp Hohlwein
Original vintage advertising pamphlet for Hohensonne tanning lamps with artwork by Ludwig Hohlwein (1874 - 1949). The cover shows a blonde woman in a green wraparound dress, holding a young child on her knee - both are smiling and looking off to the side, bathed in light. Red text reads Gesundheit - Schonheit - Lebensfreude - durch die Hohensonne Original Hanau / Health - Beauty - Joie de vivre - through the Hohensonne Original Hanau. The inside and reverse of the pamphlet features text about the benefits of the tanning lamp - ?Sun the whole year round? - alongside photographs of people using the lamps. The Hohensonne was produced by Heraeus Noblelight, Germany?s leading manufacturer of medical phototherapy lights at the time. It was so successful - in part thanks to Hohlwein?s advertising posters - that the brand name ?Hohensonne? was used generically to describe tanning lamps in German. Ludwig Hohlwein is considered one of Germany?s most prolific and talented poster artists; an architect by training, he produced bold, eye-catching plakatstil designs. Excellent condition, minor browning, folded booklet. Country of issue: Germany, designer: Ludwig Hohlwein, size (cm): 29x21, year of printing: 1937
